- Try and get your message across in one page
- Make an offer to encourage response
- Ensure you use lots of white space for quick impact
- Use a headline and graphic to grab attention
- Colour will add impact if used sparingly
- Make it easy for people to respond - include large phone numbers with fax and e-mail alternatives
- Stand out from the crowd, be different to attract higher response
- Always direct mail by name not "Dear Reader"
- Don't forget Australia Post bulk mail discounts
- Make sure name and address details are 100% accurate
